0–12 monthsFirst words board books
$ 22
Toys that fit the age they're at.
Every shelf here is an age. Scroll down the height chart, stop at your child, and everything on that shelf is right for right now.
New
0–12 months
First grips, first sounds
Soft, washable, nothing smaller than a fist. Things to hold, chew and shake.
Read: Setting up a safe sleep space
0–12 months
0–12 monthsStarry sleepsuit
$ 19
0–12 monthsMoon night light
$ 24
0–12 monthsWooden play gym
$ 79
1–2 years
Stack it, knock it down, again
Cause and effect is the whole game. Blocks, rings, first books with thick pages.
Read: Which toy at 18 months?
1–2 years−15%Washable crayons, 24
$ 6.80$ 8
1–2 yearsJuniper rag doll
$ 34
1–2 yearsBath boat fleet
$ 15
1–2 yearsSoft blocks, dozen
$ 26
3–5 years
Pretend everything
Kitchens, costumes, paint that washes out. The years of the long story.
Read: Mess that cleans up: art supplies by age
3–5 years−15%Modelling dough, six pots
$ 10.20$ 12
3–5 yearsOcean floor puzzle, 48 pieces
$ 19
3–5 years−15%Garden digging set
$ 19.55$ 23
3–5 years−15%Three-wheel scooter
$ 54.40$ 64
6–9 years
Build, race, go outside
Kits with real instructions, wheels, and things to be tired by dinner.
Read: Screen-free play for 6 to 9
6–9 years−15%Deluxe craft caddy
$ 33.15$ 39
6–9 years−15%Rainbow delta kite
$ 15.30$ 18
6–9 yearsSnap circuits kit
$ 54
6–9 yearsJunior chemistry lab
$ 58
10+ years
Collect, read, make
Figures, graphic novels, kits that take a weekend. Their taste, not yours.
Read: Gifts a ten-year-old actually wants
10+ years−15%Watercolour studio set
$ 24.65$ 29
10+ yearsWorld map jigsaw, 500 pieces
$ 24
10+ yearsCoding rover
$ 119
10+ yearsDrone building kit
$ 96
Why parents trust us
Safety-tested
Every toy passes EN71 and our own toddler test.
Shelved by age
Find your child's shelf; everything on it fits right now.
Two-day delivery
Free over 199. Big boxes by courier.
30-day returns
Changed your mind, or they did? Send it back.
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